Insights and reports · in beta

Your agency's insights in a single dashboard, without building a spreadsheet

Period revenue, occupancy, average ticket, delinquency and net margin, plus what needs attention today: pending collection, trips with open seats, incomplete records and hot leads. And real acquisition cost per channel, so you know where new customers come in cheapest.

The module is in beta: the core flows work, but it's still being adjusted while we validate with the first customer agencies.

I want to see the reports I want to join the demo

Offline visual prototype · Illustrative insights

Visual prototype of insights, fictional data; not a screenshot of the real app.

Offline visual prototype with fictional data; the metrics do not represent production data.

Straight to the point

What insights and reports are in OnWay

It's the dashboard that brings together what the agency needs to check every day (what's due for collection, which trips still have open seats, incomplete records and hot leads) with the period's metrics: revenue, new customers, active trips, bookings, average occupancy, average ticket, delinquency and net margin.

A separate section shows acquisition channels, with real CAC calculated per channel from the data recorded in the platform, to compare where new customers come from and at what cost.

The scene that repeats itself

Before the insights dashboard, this is how it goes wrong

If your agency still makes decisions this way, you already know the problem.

The day starts without knowing what's urgent

Collections, open seats and cooling leads are scattered across different screens and conversations, and something always slips through.

Net margin becomes a guess

Without occupancy, average ticket and delinquency together, saying whether the period was good depends on feel, not on numbers.

No one knows which channel brings in cheaper customers

Without CAC by channel, the acquisition budget is allocated in the dark.

Analytics

Today's actions and period metrics, in the same dashboard

The today's actions block brings together how much is due for collection, which trips have open seats, which records are incomplete and which leads are hot. Next to it, the period cards show revenue, new customers, active trips and bookings, and the average occupancy, average ticket, delinquency and net margin metrics. A separate acquisition channels section calculates real CAC per channel.

Today's actions: pending collection, open seats, incomplete record and hot lead
Period revenue, new customers, active trips and bookings
Average occupancy, average ticket, delinquency and net margin
Acquisition channels with real CAC calculated per channel

Analytics · today's actions and insightsBeta

Offline visual prototype with fictional data; the metrics do not represent production data.

I want to see the reports running

Marketing and acquisition

How much it cost to bring in each customer, and how much it returned

The dashboard's marketing block doesn't rely on guesswork: it crosses what the agency invested with the revenue the channel generated.

Average CAC and real CAC by channel

Customer acquisition cost, in total and channel by channel. The table breaks out each channel, shows what was invested and what it brought in, and flags the channel that spent and still converted no one.

ROAS

Return on ad spend, on the same card, so you can compare it with CAC without opening another screen.

Organic channel, zero cost

The dashboard highlights what arrived with no spend, and the CAC of those who came through referrals, usually the agency's cheapest.

Team and funnel

Who sells, how much they sell, and where the lead stalls

Agent ranking

How many passengers each agent closed in the period and how much revenue they generated, with CSV export.

Effectiveness by rep

In the CRM, the board of approached, replied and converted per rep, with the conversion rate. No vanity metrics: someone who only opened the conversation doesn't count as work done.

Funnel bottleneck

The system points out the stage where most people stall, measuring the drop from one stage to the next instead of looking only at total leads.

New customers in the period

How many customers came in for the first time, separate from those who were already customers.

Occupancy and average ticket

The occupancy of upcoming trips and the period's average ticket, side by side with net margin.

Everything in CSV

One button downloads the metrics, top trips, the list of debtors and margin per trip in a single file.

The agent ranking, CAC and ROAS live on the Analytics screen. Effectiveness by rep and the funnel bottleneck live on the CRM screen, next to the funnel the numbers come from.

Questions

Questions about insights and reports

What does today's actions panel show?

It brings together what needs attention today: how much is due for collection, which trips still have open seats, which records are incomplete and which leads are hot, in one place instead of scattered across different screens.

Does OnWay calculate CAC by channel?

Yes, in the acquisition channels section the system shows the real customer acquisition cost per channel, based on the data recorded in the platform.

Can I see occupancy, average ticket and margin in a single dashboard?

Yes. Average occupancy, average ticket, delinquency and net margin metrics appear alongside the period's revenue cards, new customers, active trips and bookings.

Is this module ready yet?

It's in beta: the core flows work, but it's still being adjusted while we validate with the first customer agencies.