Demand by destination: prospects and win-back on OnWay
New: break-even simulator per trip
Demand by destination

See, by destination, who has already traveled and who only showed interest

Interested people, travelers: the interest-by-destination panel brings both groups into a single panel: how many showed interest, how many have already gone, how many are confirmed, and how many trips have already been made to that destination.

Conceptual prototype · Interest by destination
Visual prototype of interest by destination, fictional data; not a screenshot of the real app.

Conceptual prototype of interest by destination; destinations, counts, and conversations are fictional.

Straight to the point

What is demand by destination in OnWay

It's the "By destination" tab of the Interested people screen. For each destination, the panel shows four numbers side by side: how many interested people there are, how many have already gone, how many are confirmed, and how many trips have already been made to that destination.

There's a search by destination name and a button to group regions that are often mentioned in different ways. The screen also has two other tabs: "By trip/list", which looks at demand from a specific trip or list, and "Demand x supply", which compares both sides.

The scene that keeps repeating

Before you can see demand by destination, this is how it goes wrong

If your agency still picks the next destination this way, you already know the problem.

The next destination is picked on a hunch

Without seeing accumulated demand, the decision becomes "let's go again to wherever sold well last year", with no way of knowing whether people are still interested.

People who already showed interest get lost

The person who asked about a destination and didn't close ends up scattered across old conversations, never becoming a list for win-back.

No one knows how much has already been delivered

Without counting the trips already taken per destination, it's hard to know whether it's worth opening another departure to the same place or testing a new one.

Interested people by destination

Each destination with its four numbers side by side

The panel lists destinations and shows, for each one, how many interested people there are, how many have already gone, how many are confirmed, and how many trips have already been made. Search filters by destination name, and the "Group regions" button brings different spellings of the same place into a single card.

  • Interested people, who has already gone, confirmed, and trips run, per destination
  • Search by destination name
  • Group regions so the same destination isn't scattered across several cards
  • Two more tabs: by trip/list and demand x supply
Interested people · by destination
Visual prototype of interest by destination, fictional data; not a screenshot of the real app.

Conceptual prototype of interest by destination; destinations, counts, and conversations are fictional.

Demand by destination is one piece of the system

What else OnWay solves

Questions

Questions about demand by destination

What does the demand-by-destination screen show?

For each destination, four numbers side by side: how many interested people there are, how many have already gone, how many are confirmed, and how many trips have already been made to that destination.

Can I search for a specific destination?

Yes, the screen has a search by destination name.

What does the "Group regions" button do?

It brings destinations that are often mentioned in different ways into a single card, so that place's demand isn't scattered.

Is this the only way to see demand in OnWay?

No. The Interested people screen has two other tabs: "By trip/list", which looks at demand from a specific trip or list, and "Demand x supply", which compares both sides.

See demand by destination running with your own numbers

Message us on WhatsApp and we'll show you the interested-people panel with destinations similar to yours.

I want to see demand by destination  See how OnWay works