Referral Program: Refer and Earn with OnWay
New: break-even simulator per trip
Referral program

Refer and Earn, with every credit recorded and tracked

Word of mouth helps fill group trips. On the new customer's booking, the team records who made the referral and marks whether it earns a reward. The status is then tracked, and the credit is released according to the program's rules. Reports show conversion and results by destination and by period.

Offline visual prototype · Referral and credit history
Prototype referral program with fictional credits
Conceptual referral program; names, values and states are fictional. This screenshot does not issue credits or vouchers.
Straight to the point

What is OnWay's referral program

It's the platform's Refer and Earn: the team records the referral source when creating the new customer's booking. Operations tracks the queue, checks the conditions, and releases the credit after the referred person's trip. The invitation can be shared over WhatsApp, with no automatic link or code.

In the Reports tab, the program brings together conversion, revenue attributed to referred bookings, credits used, and breakdowns by destination and by period. These numbers depend on the records entered by the agency.

The scene that repeats

Before a tracked program, this is how it goes wrong

If referrals at your agency still work like this, you already know the problem.

Word-of-mouth referral, credit from memory

A customer refers someone on WhatsApp, someone has to remember to write it down somewhere, and remember again when it's time to grant the credit.

No one knows whether the program pays for itself

Without attributable revenue and credit cost side by side, "the program works" becomes opinion, not math.

The destination that refers the most stays invisible

Without a breakdown by destination, the agency doesn't know where word of mouth is strongest so it can reinforce it there.

Refer and Earn

Referrals and credits tracked by the team

The illustration beside it shows the referral history and credit status. In the product, the team records the source on the booking, reviews the queue, and releases each eligible credit. Reports present conversion, attributed revenue, credits used, and the program's evolution by destination and by period.

  • Referral source recorded on the booking by the team
  • Credit released by the team after the conditions are checked
  • Attributable revenue, cost of credits used, and result calculated
  • Referrals by destination: count, conversion, percentage, and credit generated
  • Referral trend by period, in a chart
Referral program · illustrative history
Prototype referral program with fictional credits
Conceptual referral program; names, values and states are fictional. This screenshot does not issue credits or vouchers.
Referrals are one piece of the system

What else OnWay solves

FAQ

Questions about the referral program

How does OnWay track a referral?

On the new customer's booking, the team records who made the referral and marks whether it earns a reward. The program tracks the status from that record.

Is the referral credit issued automatically?

No. The team records the referral on the booking and releases the credit after checking the program conditions and the referred person's trip.

Can you tell which destination brings the most referrals?

Yes. The referrals by destination table shows, for each destination, how many referrals came in, how many converted, the conversion rate, and the credit generated.

Does the program show whether it pays for itself?

Yes. The report shows revenue attributable to referred customers, the cost of credits used, the result, and referral trends by period.

See the referral program running with your numbers

Message us on WhatsApp and we'll show you Refer and Earn working end to end.

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